MVNO Glossary

MVNOs have been growing in popularity due to numerous reasons. When it comes to launching an MVNO, there is a lower barrier to market entry compared to building an MNO, particularly for branded resellers, which typically don’t require licenses. MVNOs also can capitalize on market segments that MNOs aren’t able to target. Because they build on the existing infrastructure of MNOs, they create bundles or services that cater to more specialized markets. Not only this, technological advances with wholesale platforms and eSIM technology have made it easier than ever to launch and scale an MVNO globally. 

A combination of these elements means that MVNOs are simpler and cheaper to launch and scale for organizations looking to build a mobile communication offering. And with the flexibility to target niche markets, it also takes less time to see revenue. For consumers, this means more choice, better prices, and services designed around their lifestyle rather than one-size-fits-all telecom bundles.

Whilst running an MVNO might seem simple, requiring simple leasing of network access from MNOs, the reality is more complex. Each MVNO must manage customer onboarding, billing, SIM and eSIM provisioning, regulatory compliance, and relationships with multiple carriers. Without the right tools, this operational complexity can quickly become overwhelming.

A connectivity platform acts as the central nervous system of an MVNO, providing a single interface where they can manage all aspects of their connectivity business. This is particularly important for MVNOs that work across multiple markets or serve IoT customers, where thousands of devices might need to be activated, suspended, or switched between networks at any given moment. Connectivity platforms also automate SIM and eSIM lifecycle management, from activation to suspension, which saves time and cuts down on support costs. Real-time analytics also enable MVNOs to monitor usage, track performance, and spot trends that inform better pricing and partnership decisions.

For MVNOs, the strongest growth opportunities come from technologies that give customers more flexibility and control. The growth of multi-profile eSIMs allows consumers to switch carriers instantly, allowing MVNOs to attract users who value convenience and choice. Similarly, the integration of eSIM with 5G networks opens new opportunities in areas like connected cars, healthcare, logistics, and entertainment, where speed and low latency are critical.

Another key driver is the rise of fully digital MVNOs, which offer instant app-based onboarding and service management. Digital-first experiences reduce friction for customers, accelerate acquisition, and build stronger brand loyalty. At the same time, enhanced remote provisioning enables dynamic plan changes in real time, giving users the flexibility they increasingly expect. The emergence of private networks and edge computing also presents new opportunities for MVNOs to serve enterprise customers with specialized connectivity solutions. 

By embracing eSIM-first strategies, targeting verticals, and providing fully digital, flexible services, MVNOs can move beyond competing on price and position themselves as leaders in the evolving connectivity industry.

MVNOs rely on their eSIM partners for more than just network access. They need reliable global coverage, scalable connectivity options, and flexible pricing to support growth and manage costs. Operational support is also essential; access to APIs, documentation, and training helps streamline integration and day-to-day management. 

Strong partnerships also provide dedicated account managers and 24/7 assistance alongside real-time monitoring, ensuring issues are resolved quickly and performance is optimized. Additionally, MVNOs benefit from partners who offer value-added services such as fraud detection, usage analytics, customer support tools, and integration assistance. With the right provider, MVNOs can focus on growth, innovation, and delivering a seamless customer experience, while relying on their partner for operational reliability and technical expertise.