Just like the David and Goliath moments of the Internet’s previous iterations, Web 4.0 is proving to be a giant-killer.
Instead of accepting business as usual from their established providers, consumers have embraced new technologies (and new companies) wholeheartedly, causing a huge uptick in customer churn even in traditionally stable sectors like banking. Statistics show that loyalty is down across the board, with just one poor digital experience driving more than half of customers to competitors.
On one hand, this is exciting - consumers everywhere are looking for solutions that feel modern and exciting, and if you offer something new, they’re ready to switch.
But while developing an AI-enabled super-app that delivers everything a client could ask for and more is perfect in theory, it requires high volumes of superfast data upload/download in practice. How will your business ensure your customers can access the platforms you’re creating?
To thrive in the AI era, businesses must answer this connectivity question, offering top-of-the-line services to consumers while ensuring their apps function seamlessly and do not cost users a fortune in data fees. Their solution must be as intelligent as your technology, providing frictionless CX and total support for your platform’s interface, anytime, anywhere.
That’s where embedded SIM (eSIM) comes in.
eSIM: the Infrastructure That
Supports an AI-Driven World
At the heart of next-gen connectivity for next-gen technology lies eSIM technology, a small but powerful innovation that transforms how devices connect to mobile networks.
Unlike traditional SIM cards, which are physically inserted by users and tied to a single carrier, eSIMs are embedded pieces of hardware that allow connectivity management over-the-air. That means their network profiles can be remotely provisioned, updated, and switched anytime, anywhere, giving manufacturers, enterprises, and end users unprecedented flexibility and control.
Currently, eSIM are most commonly bought and sold as a standalone product, but the technology has the potential to become so much more. To this end, app-first eSIM provisioning services have been designed to support the use of eSIM as the invisible infrastructure of any application or software platform.
This means that, instead of relying on consumers to seek out and download eSIM plans themselves, businesses can automatically provide users with connectivity at any point in the app’s customer journey. This way, eSIM becomes an additional layer of infrastructure that powers a seamless customer experience, rather than an add-on that requires explanation to consumers.
By embedding intelligence into the network layer, eSIM makes connectivity as seamless as the technologies it supports, creating an invisible foundation for a connected, data-driven world.
How eSIM Can Transform Your Business
Offering always-on borderless connectivity to your customers is a game-changer, allowing you to:
- Increase customer loyalty and retention: By providing a seamless and intuitive connectivity experience, businesses can battle rising customer churn. As eSIM functionality is still new to many users, the benefit of zero-rated app use and global connectivity will feel truly unique. This gives you a captive audience in a time where consumers expectations continue to grow.
- Learn more about your users: User data from your eSIM offering can refine your understanding of your consumers, enabling better, more relevant marketing and stronger, more contextual offers. This means you can provide the tailored, personalised experience that modern consumers crave.
- Open new revenue streams: Integrating eSIM opens up a range of new monetization opportunities for businesses that haven’t explored connectivity services before. For businesses with a global focus, such as hospitality or travel brands, this can present a significant business synergy for future growth.
- Stay global: Platforms designed to have an international footprint can stay instantly and continuously accessible no matter where users are in the world. By positioning your app as the first point of contact in a foreign country, you can build trust with your user base, establish authority over competitors, and garner a loyal audience.
- Differentiate your brand: Offering eSIM connectivity demonstrates your understanding of consumer needs in the era of digital-first experiences, while other businesses are yet to catch up. As multi-functional super-apps increase in popularity, cement your market share by providing something unique and universally useful to your users.
The Future Today: eSIM in Action
What does invisible eSIM infrastructure look like in practice?
Take a travel assistant app that plans trips, manages itineraries, and provides live updates on flights, transportation, and dining. With eSIM, the app remains connected from one country to another, switching networks automatically so it never loses access to real-time data. Users land, open their phones, and everything is functioning: no roaming setup or Wi-Fi login required. Instead of losing customers to local operators, your app can function as a one-stop shop thanks to its seamless connectivity. Beyond the first trip, intelligent analytics can support continuous touchpoints with users by offering future travel inspiration or local sightseeing suggestions, personalized based on data collected on the app.
Or consider a neobank that offers a full suite of consumer banking services to consumers no matter where they are. Adding eSIM connectivity significantly reduces friction for consumers abroad, particularly digital nomads and others who frequently travel and need to access their accounts outside their country of origin. Real-time balance updates, FX conversions, and insurance are all continuously available, encouraging users to stay with the neobank across borders instead of opening a new account when going abroad. This loyalty translates into greater control over pricing, so you can increase its margins on currency conversions, interest rates, or premium banking services.
In both examples, the intelligence of the app is inseparable from the intelligence of the network. Providing eSIM removes friction entirely, turning connectivity into an invisible, reliable layer that users can depend on, wherever they are in the world.
Stay Competitive With Telna
As the AI landscape evolves, one truth is clear. The platforms of tomorrow will only be as powerful as the experiences they provide, and the organizations that deliver on customer experience will drive the way forward.
At Telna, we’re helping businesses unlock their full potential by providing global, seamless, and secure connectivity through our advanced eSIM solutions. Discover how you can stay competitive in the era of AI through our whitepaper: The Next Frontier - eSIM as a Digital Distribution Channel.
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