--- title: "The Travel eSIM Strategy for MNOs: Turning Silent Roamers into Active Revenue" description: What’s a winning travel eSIM strategy for MNOs and MVNOs? Learn how to re-engage silent roamers and grow roaming revenues. --- [Blog | Telna ](https://www.telna.com/blog) # [The Travel eSIM Strategy for MNOs: Turning Silent Roamers into Active Revenue](https://www.telna.com/blog/travel-esim-strategy-for-mnos) Written by [Telna](https://www.telna.com/blog/author/telna) | Jun 2, 2025 3:52:10 PM It’s not business as usual for roaming.  [Travel volumes](https://www.unwto.org/news/international-tourist-arrivals-grew-5-in-q1-2025#:~:text=According%20to%20the%20May%202025,in%20pre%2Dpandemic%20year%202019.) have rebounded to levels even higher than pre-pandemic years, yet roaming revenues are staying in the slow lane. Why? Because travelers have discovered a better way. They’re bypassing traditional networks entirely, and third-party eSIM players are stepping in to meet their needs. Indeed, it is truly travel eSIM’s time to shine. With most [devices shipping eSIM-ready by default](https://www.telna.com/blog/android-esim-adoption), and travelers keen to avoid high roaming charges, adoption is accelerating fast.  Yet, many operators are still sitting on the sidelines of the eSIM revolution. At Telna, we see a different path forward. One where MNOs and MVNOs take back control, re-engage silent roamers and carve out new growth from the travel connectivity boom.  That’s why we’re joining the [Travel eSIM Webinar Series 2025](https://kaleidointelligence.com/travel-esim-webinar-series-2025/) to help MNOs shift from passive observers to active participants in the next phase of roaming. #### Why the Roaming Model Isn’t Keeping Up Pricing drives the fundamental move away from traditional roaming models.  Early data from [**Kaleido’s 2025 Travel Connectivity Market Outlook **](https://kaleidointelligence.com/travel-esim-webinar-series-2025/)reveals the scale of this pricing gap. The average travel eSIM spend per trip hovers around $12 versus $46 for roaming. This $34 difference consistently pushes travelers towards alternative providers or forces them into Wi-Fi-only behavior abroad. It quickly adds up. Over 37% of providers report that more than half of their roaming customers stay silent during international trips. Once travelers make the switch, they rarely look back. They experience hassle-free digital setup and enjoy substantial savings. It's a one-way street that traditional roaming struggles to compete with.   #### A Smarter Travel eSIM Strategy for MNOs and MVNOs The instinct is to treat eSIM as competition, but that perspective misses the larger opportunity. [Travel eSIMs](https://www.telna.com/blog/travel-esim) offer a chance for both [MNOs](https://www.telna.com/solutions-for-mnos) and MVNOs to modernize their international offerings and recapture lost revenue streams. The right approach helps operators achieve three crucial goals: - Deliver effortless digital onboarding that rivals any third-party experience - Offer smart, corridor-specific pricing that makes sense for travelers - Keep customers in your ecosystem, instead of losing them to competitors For MVNOs, travel eSIM is also a chance to break out of domestic limitations. With Telna’s platform, providers can serve international customers with tailored, niche plans that meet the needs of travelers, digital nomads, and price-sensitive roamers. Critically, [Telna’s wholesale eSIM platform](https://www.telna.com/connect) lets MNOs and MVNOs launch fast, stay lean, and monetize globally without the overhead of legacy roaming infrastructure.   #### Join the Industry Conversation Telna was proud to join Kaleido Intelligence for this year’s Travel eSIM Webinar Series on 17 and 24th June, alongside industry leaders from [e&](https://www.eand.com/), [Rakuten Mobile](https://corp.mobile.rakuten.co.jp/), and [Indosat Ooredoo Hutchison (IOH)](https://ioh.co.id/). We’re diving deep into the latest travel connectivity developments that are reshaping our market. Here’s what we unpacked together: - How to convert the silent roamers telecom operators are losing today - Real-world travel eSIM strategies for MNOs  - The barriers holding operators back, and how to move past them - Actionable steps to stay ahead If you’re asking yourself “How do I build an [**eSIM for travel strategy**](https://www.telna.com/how-to-sell-esims-for-travelling) as an MNO?”, this is the place to start. And if your current roadmap isn’t moving fast enough, this is the motivation you need. Missed the webinars? No problem. You can now [watch Part 1 and Part 2](https://www.telna.com/webinar/travel-esim-webinar-series-2025) on demand. Want to dive deeper? [Download the full whitepaper](https://www.telna.com/whitepaper/travel-esim/a-catalyst-for-digital-transformation-2025) with all the insights. #### Looking to take the next step? In our follow-up blog, ***[Travel eSIM Implementation Strategy for Mobile Operators](https://www.telna.com/blog/travel-esim-implementation-for-mnos)***, we explore how MNOs can put this strategy into action, from infrastructure to go-to-market. Subscribe to our Newsletter! 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